Ethics and Governance

Indian company are going global, from the simple mindset of “let’s export” to establishing marketing, manufacturing and distribution network abroad. To sustain in the internation market Indian companies should follow ethics and governance a very complex subject. It is necessary because the obligation of a company to its shareholders, suppliers, consumers and government. In US, irresponsible behavior of few senior executives of leading company has led to the Sarbanes-Oxley Act where CEO is accountable for any manipulation. For Indian companies global customer will demand to see the proof of ethics and governance system at work. So quality management system and capability maturity model(CMM) became minimal requirement for establishing credibility, ethics and governance.

Good ethics and governance are not just moral or compliance issues. In the long term they are essential behavioral traits for the organization that strengthen the brand equity and help ensure stable growth.(Example: Infosys which follows true ethics and corporate governance)

Comments

Post a Comment

Popular posts from this blog

Image
Nathula Pass The India-China bilateral trade is expected to exceed $20 billion in 2006, the reopening of Nathula Pass on July 6, 2006 linking Sikkim with Tibet and neighbouring areas of China marks a new chapter.This route was used to trade silk between two countries was halted following the Indo-China war in 1962 and after 44 years it has opened again. This will become the third trade point between the two counties the other two being Gunji in Uttranchal Namgaya Shipkila in Himachal Pradesh The agreement to open the pass was signed when former Prime Minister Mr. Atal Bihari Vajpayee visited china in 2003. A total of 29 items can be exported and 15 items can be imported.
Read more
Inclusive branding Inclusive branding is about building brand propositions that embrace one and all and make the brand accessible to an inclusive mass of people. For example let’s take the brand portioning of toothpaste: In the beginning, one spoke of a toothpaste that brushes your teeth well and clean Then it went on to say that it whitens the best. And then one added colours to the toothpaste. There came red stripes and then blue and then all three red, white and blue in one toothpaste. When consumers got tired of this, in came the gels of different colours. The colours kept changing. When consumers got tired of this, in came the gels of different colours. The colours kept changing. Even this is done to death. Toothpaste that can make you fall in love? A toothpaste that can get you a new job? And then one taps into the final frontier. This frontier is what I call `inclusive branding. Branding is essentially an exclusive pr...
Read more
Indian Agriculture The number of deaths reported in the last 10 years has exceeded 30000 and almost all state have been effected at one time or another. So, Prime Minister Dr. Manmohan Singh has announced a relief plan of 3750 crore for resuscitates the enervated lives of tens of thousands of farmers in six district of Vidarbha region of Maharashtra . The cotton econonly is rather doing well the last three season with rising production 250 lakh bales, higher yields over 400kg a hectare and better price. Indeed India has begun to export cotton in a big way 35 lakh bales in 2005-06.
Read more